The 9 Top Social Media Jobs

Social Media Jobs

Social Media Manager Jobs

Social media skills are an important part of many jobs these days, and not just for marketing companies. Nearly every business uses social media in some ways, and the larger ones hire teams of people to work in this digital platform in one way or another.

These jobs often require a bachelor’s degree and tend to be listed among marketing positions on job boards. They often pay well. According to CIO.com, 11 of the 20 most common social media jobs pay above the national average, with an average salary of $43,400.

Social media job seekers have many choices, depending on the skill level and area of social media in which they want to work. Consider these top nine jobs:

1. Blogger/Content Specialist/Copywriter — Bloggers and copywriters are responsible for creating, editing, and posting content that matches a brand and uses keywords to help drive traffic to that company’s website or social media profiles. Bloggers are sometimes self-employed, but more companies are hiring these content creators to monitor and produce content full-time.
● Average annual salary: $37,059.*

2. Social Media Manager — This entry-level gig is one of the most common social media. This position is exactly what it sounds like: managing a company’s profiles on Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and more. While it sounds like a dream to some, managing social media accounts means keeping an eye on things 24/7. Plus, managers need to be good gatekeepers, monitoring content for negative or sensitive posts and watching trends.
● Average annual salary: $45,717.

3. SEO Specialist — A Search Engine Optimization expert works to boost a company’s website rankings. In other words, they make sure a company can be found by those searching online. SEO specialists analyze websites and search terms to help create relevant content, organize a company’s online listings, and make sure the website is set up properly for the ideal search results.
● Average annual salary: $46,371.

4. Online Community Manager — While social media managers post to and manage a company’s accounts, an online community manager focuses on clients and customers. They may use social media to interact with clients, answering questions or handling problems. They may also rely on online comments, message boards, and email groups. Many online community managers monitor the social media platforms to make sure the company brand is properly represented.
● Average annual salary: $47,796.

5. Public Relations Manager/Communications Specialist — The PR and communications person handles the company’s press releases and marketing events, holding press conferences, answering questions from journalists and sometimes managing online content in addition to internal newsletters. Those in this job might be on call 24/7 to handle negative publicity if it arises.
● Average annual salary: $47,077 for communications specialist and $61,100 for PR manager.
6. Content Marketing Manager — The use of social media is part of an overall marketing tactic known as content marketing. At some companies, Content Marketing Managers might handle the responsibilities of a social media manager, but may also oversee other areas of content marketing, such as creating and managing email marketing campaigns and other forms of content such as podcasts or webinars.
● Average annual salary: $63,300

7. Digital Strategist — This job requires the critical thinking necessary to analyze data, understand the competition and the market, and produce marketing ideas for your company’s services or products. Digital strategists also help create and edit content and manage company websites or other digital programs. They provide counsel, identify future trends and company initiatives, and track the company’s digital marketing efforts.
● Average annual salary: $63,800.

8. Digital Marketing Manager — In some companies, this job is the same as a digital marketing strategist. In others, the manager oversees a team of strategists. In that case, the digital marketing manager creates and executes marketing plans to increase revenue, using data and analysis to develop campaigns and gauge results. Depending on the company, this person might also study ways to improve a customer’s user experience based on technology.
● Average annual salary: $66,033

9. Internet/Online Marketing Director — This person defines the overall online marketing strategy, sets targets for a company’s marketing campaigns, conducts market research, analyzes data to review the performance of campaigns and decide next steps. The Internet Marketing Director works with other teams in the company to align goals and strategies, especially the sales team. He or she may manage a department budget. This person advises on marketing automation, lead generation, and ways to improve a company’s processes.
● Average annual salary: $97,400.

*All pay information according to PayScale.com.

Learn more about our Social Media Management Training

Social Media Job Titles Defined

Social Media JobsSix Social Media Roles: Is This a Position For You?
The vast world of social media offers several different roles depending on business size. Understanding the business audience is the first step in developing a solid social media plan and then fleshing it out with content. But whose job is it to determine audience type and who develops content? Who manages the business’ social media platforms and ensures a consistent message is bringing a positive return on investment (ROI)? Who reports to business leaders?

Online Community Manager:
The primary voice of the company to the outside world is the online community manager. Outreach may include press releases, blogs, website content, social media content, review sites, and forums. By awareness of a company’s online reputation, you will address complaints professionally and timely, and voice appreciation of positive remarks. You will either define the voice of the company or take a predefined voice and ensure consistency and professionalism. Part of your job is to shape the interaction of people within a community, such as matching a support person with a consumer who needs help.

To be successful you will work closely with the company marketing director to align online goals with overall business goals. You will generate relevant reports to deliver to business leaders to show ROI. Relevant reports will change based on the business. A company heavily invested in customer support will need to see customer satisfaction, number of complaints received and resolved, and ideas for future innovation. However a company more invested in sales will see reports based on lead generation, website visits, and interaction with potential consumers.

Social Media Marketing Manager:
Are you very familiar with the most popular social media platforms and able to easily navigate their never-ending changes? Do you collect social media key performance indicators and analyze that data to measure results? Are you able to responsibly delegate tasks and oversee execution of those tasks in a professional manner? You may fit best in the role of social media marketing manager. You may work closely with a marketing strategist or social media strategist to design a plan based on an event or timeline. You will be in charge of providing content to reach event goals and also evaluating data to monitor results. Understanding your business audience is a must, including the specific social media platforms that they use.

You need to be a creative person, proficient in developing content as well as researching and repurposing relevant content, and excel in engaging consumers online. You will follow the style guidelines of the business to provide consistent voice, style, and “feel” to the created content. You should be comfortable working with a variety of individuals inside of the business including IT (for help with computer needs and potentially website needs), business leaders (to ensure business goals are recognized and met and that the appropriate voice is being used) and employees (for content creation and ideas).

Social Media Strategist:
A social media strategist develops a strategy for compelling content for online audiences, including content on social media, blogs, websites, and press releases. Simply posting cute kitten photos will not convert viewers to buyers on your social media; the content needs to direct people to your website or store front and encourage them to make purchases. You will design a plan based around business goals. As the brand ambassador, you present the company’s brand on social media platforms to engage and generate leads.

What makes a good social media strategist? They are usually goal-oriented people who understand social media audiences and their behavior, and are able to communicate clearly and succinctly with those audiences. You also communicate to business leaders ROI for social media plans, and have a deep understanding of social media data, with a way to track results inside the business.

Social Media Marketing Coordinator:
A social media marketing coordinator could be a combination of a social media strategist and social media manager. You must be adept in designing social media campaigns and developing content for those campaigns which elevates the business brand. Having an intimate knowledge of the social media landscape and an ability to learn new social media platforms as needed is required. You need to thrive in fast paced environments, learn quickly, be self-motivated to learn new things, and be team-oriented. You will work closely with many members of the business to garner ideas for content and you will need to have an excellent ability to listen to consumers and deliver to their needs and desires. You may also be providing photos and videos for your social media accounts.

 Social Media Marketing Consultant:
Are you more interested in working for yourself and consulting other businesses on social media? Do you love the challenge of designing new plans based on each company’s needs and goals, and enjoy working with a wide range of professions? Do you have a excellent understanding of the various social media platforms to develop a solid plan for any type of business? Then social media marketing consultant may be the profession for you!

A consultant is able to step into any company, from arboretum to zoo, bank to hair dresser, and develop a social media plan to help them grow. You need to be a good listener and observer, able to navigate intricacies of each individual business to find things that make it stand out in its area. Working closely with the business manager, owner, or marketing specialist, you provide training on social media platforms from the bottom-up, sometimes creating the business pages for the company and educate on content creation and planning. A consultant’s gig may last for just a few hours, providing a company with ideas and solutions, or it may last a few weeks while the consultant transforms the company’s social media presence. A consultant may also present social media to a group of individuals, such as classes Martin Brossman and Karen Tiede offer.

 Blogger/ Social Media Copywriter:
This position may be included in one of the above or may be a stand-alone, depending on the business size and needs. A social media copywriter writes, reviews, and edits materials such as social media posts, blog posts, website content, press releases, and more. You will work closely with team members across a business to understand goals and the target audience. Superb written and verbal communication skills are required as well as project management and organizational skills. A blogger has to work well under pressure to meet deadlines and adapt quickly and efficiently to the business needs.

As the blogger/copywriter you will likely be providing photography or graphs for your content. Start compiling your stock photography now and treat every day like a photo shoot. Label and organize your photo files so that you can easily recall a photo for content. A basic understanding of a photo editing software is helpful and understanding of a graph developing software, such as Microsoft Excel, is important.

A blogger creates content that engages and attracts readers, often redirecting them to the business website in order to generate leads.

 It is apparent that there are many different types of social media jobs. Depending on the size of the company all or just one may be needed to successfully manage the company’s online presence. If you are knowledgeable in social media and you’re interested in taking your career to the next level, start researching companies who are hiring for these positions to see if it’s a good fit for you. You may also benefit from many classes taught by Martin Brossman and Associates.

by Heather Cutchin Evans – learn more about Heather at: http://www.linkedin.com/in/heathercevans

Learn more about the Social Media Management Training at http://MySocialMediaMastery.com 

Aweber is Hiring a Social Media Manager

Social Media Manager (for Aweber, an email marketing company)

Note:  We included more text than usual from this position because it will be filled quickly and probably removed from the web. We know the company better than the other help-wanted ads we share with our students. One of the instructors is an Aweber customer.

The company is 100% invested in the social media market and understands, probably more than many older brick-and-mortar businesses, what this position both offers and requires.

It is a bit of a surprise that Aweber is advertising for this position, rather than promoting from within. However, they may already have an internal candidate for the position; sometimes ads are either fishing expeditions or EEOC-compliance exercises.

This position is MUCH larger than many freelance, part-time, or small-agency social media marketing managers usually encounter.  It requires much more of a corporate background, or at least a well-grounded (proven!) understanding of what it’s like to work in a multi-million dollar company. Students and graduates who have come to the Social Media Manager Certificate Program from Fortune 1000 backgrounds will understand how these cross-functional, communication, and liaison skills are critical in a larger business.

The Social Media Manager Position

The Social Media Manager will own the Social Media strategy, management and execution for Aweber’s social presence. The Manager will work closely with other internal departments (PR, Sales, Product, Creative, HR, Customer Solutions) to meet/exceed company Social Media objectives and goals. Success for this role is measured by the evolution of our impact in Social Media (from an acquisition, retention and customer service standpoint), and across other paid, owned and earned efforts.

Our team includes smart people who appreciate talented goal seekers, continuous learning, experimentation and a lust for creating and implementing cutting edge solutions. We welcome those who share these passions to apply.

Qualifications for the Social Media Manager Position

  • Minimum of 3 years managing a social media presence in an agency/product/brand environment.
  • Bachelor’s Degree preferred.
  • Comfortable working in an informal, high-energy team environment.
  • Proven ability to effectively work cross-functionally across the company.
  • Excellent project management skills (i.e. Effectively owning something from concept through completion/launch).
  • In-depth knowledge and understanding of social media platforms, their respective strengths/weaknesses and how they can function successfully as a holistic solution.
  • Knowledge of the blogging/earned media ecosystem for messaging platforms
  • Effective articulation of ideas and complex concepts in written and verbal forms.
  • Ability to effortlessly /effectively build and maintain internal and external relationships.
  • Proven results as a team player and independent contributor.
  • Proven ability to serve as a discipline/practice lead that can influence other departments (specifically PR, Product, Sales, Creative, Tech, HR) effortlessly.
  • Have proven knowledge of other digital marketing channels (e.g. SEO, PPC, Display, Email, Affiliates) and their impact/influence on social efforts.

Responsibilities of the Social Media Manager

  • Develop and implement the external and internal social media strategy, coordinating with key stakeholders across the multiple departments to ensure its effectiveness.
  • Serve as the key liaison between our internal departments and external-facing social media content, driving key initiatives around customer service and our social media policies, protocols and workflow processes.
  • Manage social media campaigns and day-to-day responsibilities. Duties include proactively managing content calendar, community outreach efforts, facilitating the resolution of customer inquiries, developing paid/earned tests, developing our brand advocates & influencers, driving innovation, etc.
  • Manage and develop our presence on social networking sites including Facebook, Twitter, LinkedIn, Instagram, Quora and other similar community sites. Maintain our presence on relevant blogs, and develop relationships and innovative tests as needed.
  • Become an advocate of the company (both internally and externally) in social media spaces (including mobile, video, local), participating in webinars, trade shows and conferences as needed.
  • Develop and monitor relevant benchmarks around the impact of our social media programs. Create and analyze holistic reports for company stakeholders.
  • Own the identification and negotiation for additional, relevant tools necessary to be effective in the position.
  • Monitor trends in social media tools and innovations and report/present them internally.

Tom Kulzer on Mixergy

Tom Kulzer, Founder of Aweber

Tom Kulzer, Founder of Aweber

Andrew Warner of Mixergy interviewed Tom Kulzer, Founder of Aweber, on May 10, 2013.  It was not Andrew’s greatest interview, IMO, and Tom handled a few inappropriate questions gracefully.  If you are not a Mixergy Premium member, you can’t hear the interview anymore.  However, you can read the transcript.  Should you apply for the position, you would do well to included this interview in your preparation.

Help Wanted Ad Content

In this post, we are collecting a selection of extracts from help-wanted positions we find around the internet. The paragraphs collected in this post are offered to our students and graduates as a means of expanding their thinking about how they offer their services to their own target market.

(Note: we are not planning to keep these listings up-to-date.  Many of the positions will be pulled off the web once they are filled. The links may not work. The point of the post is to share the content.)

Child’s Play Communications

Child’s Play Communications, the award-winning specialists in public relations, social media word-of-mouth communications and online marketing targeting moms, seeks a full-time Social Media Manager to strategize and execute social media initiatives for multiple clients.
Responsibilities include:

  • Advising on social network strategy for Facebook, Twitter, Pinterest and other social media platforms
  • Developing and posting content for all of the above
  • Analyzing and reporting results using appropriate software
  • Client relations

Qualifications

  • A minimum of 3 years’ experience in a social media agency or public relations agency
  • Experience developing social network strategy and content for multiple accounts simultaneously
  • Ideally, extensive background developing social media strategy and content targeted toward moms/parents
  • Understanding of social media analytics programs
  • Experience advising brands on all of the above
  • Excellent organizational skills
  • Ability to multi-task, meet deadlines and work independently in a fast-paced environment
  • Enthusiasm, professionalism and a passion for social media and public relations

 

Graduate Online / Social Media Manager – Entrepreneurial Start-up

Relevant paragraph:
You will lead and develop the implementation of the online strategy, utilising brand-building social channels including LinkedIn, Twitter, Facebook, blogs and the company website, to enhance the generation of business for other members of the team. As much as you will need to have a clear strategy for how you will deliver the company vision online, you will also be equally at home creating all types of content either alone (such as blogs, tweets, competitions etc) or alongside other professionals such as videographers and designers. This work will include hands-on management of a complete tip-to-toe rebrand and website rebuild within your first few months.

Social Media Manager

If you would like to join our team as social media manager, get in touch: email address provided on the associated website.

Responsibilities:

  •  Facebook communication (posts, engaging with users and fans, etc)
  •  Planning and coordination of social media activities (editorial calender)
  •  Other Social Media activities (Blog, Twitter, etc)
  •  Communication with marketing and content team
  •  Creating, proofreading and translating texts as needed (for website, presentations, marketing material)

Requirements:
Fluent in German and English

  •   Startup enthusiast, interest in ecommerce and social media
  •   <snip>
  •  Experience in social media management a plus

 

Social Media Manager

Wanted: A forward thinking social media expert, experienced in working with editors & journalists to produce compelling content.
Responsibilities:

  •   Define and implement content driven social strategies under the guidance of the TRUE team
  •   Liaise with leading editors, journalists, photographers and video teams to execute campaigns
  •   Monitor, interpret and report relevant social data in conjunction with key business objectives
  •   Be proactive delivering industry insight within Content Marketing, Social Media and Digital innovation
  •   Have experience in content planning and copywriting
  •   Research and create relevant posts, articles
  •   Manage in-house and client campaigns
  •   Work with external partners to meet agreed targets
  •   Work with the design team to create appropriate digital assets
  •   Develop and maintain relationships with clients, online press and bloggers
  •   Identify and promote industry trends to the teams in London and New York
  •   Attend relevant industry events as a representative of TRUE
  •   Be comfortable in reporting and presenting to management and clients
  •   Experience supporting commercial teams with pitch and sales material such as Keynote and Power Point
  •   Be extremely self-motivated to make a difference in a rapidly expanding business

 

Job outlook for social media managers

To be a social media manager, you need to be able to evaluate a company’s position, learn enough about the company to develop an initial online strategy, and then proceed with doing all the steps to prepare a dynamic plan for a quality online presence with  ongoing content and relationship development. While the manager may have to handle everything from choosing the account names to loading and editing photos, the more challenging aspect is the overall decision making about the program, how to manage it, how to evaluate performance, how to handle the challenges, where to take it as it evolves.

Social Media related jobs continue to grow. More people need to be trained in social media for business to fill the jobs that are posted, and the many that have yet to be created.

Where do you find social media jobs? You can find them formally posted on on online job board sites like Indeed.com.

Here are a few links:

Indeed.com’s Social Media Strategist positions.

Simply Hired’s social media marketing jobs.

There are also less formal job sites like Craigslist. Look for  “social media” in Raleigh Jobs on Craiglist.org.

And, contract job sites, like guru.com and elance.com. Here’s a link: social media marketing jobs on elance.com.

There are hundreds of other opportunities that haven’t been posted anywhere. If you get out and talk with small business owners, they’ll tell you about their challenges. If you want to build your own business doing contract social media management work, these business owners may become your clients.

Although a whole generation of people has been raised on computers, mobile devices and Facebook, this younger generation does not always have the business savvy or know-how to manage a business’ social media and Internet marketing presence from definition to hand-off. It’s not something one is born with, and businesses vary too much industry to industry to be readily handled simply by someone who has “been on Facebook since 2004.”

No semester-long training can substitute for ongoing practice and live experience, a thorough training by people who have current experience, is an excellent way to start.

What kinds of social media manager or management or marketing training is available near RTP (Research Triangle Park) in the Triangle?

One source is Martin Brossman & Associates. Martin Brossman has been teaching social media and online marketing for small business all around North Carolina. Martin and Anora McGaha taught a Social Media Management Certificate Program at Central Carolina Community College in Pittsboro in the Spring of 2013.

In 2012, Anora McGaha and Martin Brossman developed a specific online training for becoming a Social Media Manager Training Program – covering all aspects of defining a social media program for a business or non-profit and creating and managing it. That specific training had as prerequisites the basics of setting up social media accounts, posting, blogging, basic Google Analytics and photo handling, to name just some of the basics.

The Social Media Manager training program is an advanced training in social media management – even though participants are learning the fundamentals of Social Media Management. So much basic knowledge of social media sites and the Internet is needed before adding on the Social Media Management phases. Then they developed a broader program, the Social Media Management Certificate Program which starts at the beginning and takes you through Beginning, Intermediate and Advanced levels before moving through the Social Media Manager Training.

Although a 14 week course, the pace is fast and requires a lot of independent learning through watching videos and experimenting. Students are required to develop their own project in social media management to demonstrate application of the concepts and practices taught in the course. Find out more by emailing info@martinbrossmanandassociates.com.

authors-of-social-media-for-business-martin-brossman-and-anora-mcgaha

Martin Brossman and Anora McGaha, Co-trainers and co-authors of the book Social Media for Business – Available on Amazon

Video of Anora McGaha and Martin Brossman talking about their book:  

Cost of Social Media Training

What Does Social Media Training Cost?


Social media work is available at all levels from interns, assistants, coordinators, analysts, specialists, managers or directors; both in office and virtually. But how many people have the training and experience to fill the positions? If you don’t have experience, getting training will give you a head start; and the better training programs require you to apply the learning live to gain experience.

What does social media training cost? You have many choices today for Social Media (SM) training. Prices vary from under $40,000 to a couple of hundred dollars, and of course, what they offer varies too, from a Master’s degree to a certificate. Here are some examples.

Master’s degrees in Social Media Related Fields from graduate schools:

Bachelor’s degrees in Social Media or related disciplines of digital marketing or Internet marketing:

Special or Certificate Programs in Social Media at Universities:

Commercial or Non-Academic Social Media Training Programs:

Community College Social Media Training:

Community college education is often restricted to residents in the local area, and so, while more affordable than other education, is not accessible to just anyone.

Higher prices do not necessarily guarantee better training or better preparedness for employment and higher income. Though certainly, we all know that a Master’s Degree program gives us a qualification and status that you can’t get with a non-degree program. These different programs have different purposes.

What Are Your Goals for Social Media Training?

In order to evaluate what program serves your needs, within your budget, part of it is understanding what your own goals are.

  • Are you looking for the skills to be able to do hourly work through elance.com or guru.com or virtualvocation.com, part time and virtually?
  • Are you looking to work for an agency, as a social media assistant or specialist?
  • Or do you want to manage one or more organizations’ online marketing strategy, plan and campaigns?

The bigger the organization you want to work for, the more depth of study and experience you’ll need. Strategies and implementation for Fortune 500 companies are on a wholly different scale than for small businesses of under 50 or under 20 employees.

Ultimately, the more hands-on experience you have the more informed and savvy you’ll become, and the more value you’ll offer as a contractor or employee.

Anora McGaha collaborates with Martin Brossman & Associates for social media manager training that builds skills, concepts and methods for developing and managing social media programs for micro and small businesses. Martin Brossman and Anora collaborated to develop a Social Media Manager Training program.

See the 14 week in-person Social Media Management Certificate Program at Central Carolina Community College in Pittsboro. It includes  Beginning, Intermediate and Advanced Social Media for Business Concepts and Applications; and our 14 Module Social Media Manager Training developed from close to 6 person/years of hands-on social media management work.

Note. None of these programs are endorsed. They are simply listed as results from current online research. Fees are approximate only, as of June 2012. Contact the organization offering training for exact fees.