Cost of Social Media Training

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What Does Social Media Training Cost?


Social media work is available at all levels from interns, assistants, coordinators, analysts, specialists, managers or directors; both in office and virtually. But how many people have the training and experience to fill the positions? If you don’t have experience, getting training will give you a head start; and the better training programs require you to apply the learning live to gain experience.

What does social media training cost? You have many choices today for Social Media (SM) training. Prices vary from under $40,000 to a couple of hundred dollars, and of course, what they offer varies too, from a Master’s degree to a certificate. Here are some examples.

Master’s degrees in Social Media Related Fields from graduate schools:

Bachelor’s degrees in Social Media or related disciplines of digital marketing or Internet marketing:

Special or Certificate Programs in Social Media at Universities:

Commercial or Non-Academic Social Media Training Programs:

Community College Social Media Training:

Community college education is often restricted to residents in the local area, and so, while more affordable than other education, is not accessible to just anyone.

Higher prices do not necessarily guarantee better training or better preparedness for employment and higher income. Though certainly, we all know that a Master’s Degree program gives us a qualification and status that you can’t get with a non-degree program. These different programs have different purposes.

What Are Your Goals for Social Media Training?

In order to evaluate what program serves your needs, within your budget, part of it is understanding what your own goals are.

  • Are you looking for the skills to be able to do hourly work through elance.com or guru.com or virtualvocation.com, part time and virtually?
  • Are you looking to work for an agency, as a social media assistant or specialist?
  • Or do you want to manage one or more organizations’ online marketing strategy, plan and campaigns?

The bigger the organization you want to work for, the more depth of study and experience you’ll need. Strategies and implementation for Fortune 500 companies are on a wholly different scale than for small businesses of under 50 or under 20 employees.

Ultimately, the more hands-on experience you have the more informed and savvy you’ll become, and the more value you’ll offer as a contractor or employee.

Anora McGaha collaborates with Martin Brossman & Associates for social media manager training that builds skills, concepts and methods for developing and managing social media programs for micro and small businesses. Martin Brossman and Anora collaborated to develop a Social Media Manager Training program.

See the 14 week in-person Social Media Management Certificate Program at Central Carolina Community College in Pittsboro. It includes  Beginning, Intermediate and Advanced Social Media for Business Concepts and Applications; and our 14 Module Social Media Manager Training developed from close to 6 person/years of hands-on social media management work.

Note. None of these programs are endorsed. They are simply listed as results from current online research. Fees are approximate only, as of June 2012. Contact the organization offering training for exact fees.

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