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Spanish Speakers in North America

The last US census conducted revealed an astonishing large number of Spanish speakers living within the United States: 53 million. With this number quickly growing by an average 2.2% per year, speaking Spanish has moved from an interesting trait to a mandatory skill. As the Hispanic population in the United States grows, the international love affair with social media simultaneously expands. While the growth of the two is independent of one another, there’s no doubt that there’s a large interaction between the online community and the Spanish-speaking one. As such, the services I can offer you as a bilingual social media manager are invaluable.

Cultural Acknowledgement

As a bilingual social media manager, I bring more than just language skills to the table. Rather, my translations extend beyond simple vocabulary to understanding cultural appropriateness, norms, and expectations. While anyone can look up words in an online translator or dictionary, I can provide your business or organization with the skills necessary to promote a positive relationship with clients and customers. This relationship, that recognizes and incorporates cultural diversity, is essential in creating and maintaining a connection between a business and its consumers.

Essential Skills

In addition to providing culturally relevant information to consumers, I possess the essential skills to getting the job done right. By having fluency in both English and Spanish, I am able to focus on:

• Creating enticing and shareable content for various social platforms;

• Integrating social, community-based media business strategies;

• Creating, monitoring, analyzing, and reporting on social media trends within the Hispanic community; and

• Acting as a liaison between communication teams, online influencers, and Spanish-speaking communities.

In addition to these cultural and lingual-specific skills, I also have all the know-how of an experienced social media manager. I fully recognize the benefits of guiding and executing strategic social media initiatives, developing and managing viral campaigns, creating and maintaining high-profile channel accounts, understanding how to grow a brand’s social presence through paid and organic means, and maintaining an influencer-level profile across key social media platforms.

Conflict Resolution and Improved Communication

A bilingual social media manager is beneficial within the workplace–not only can I help you to create a business culture that recognizes and appreciates diversity, but I’m also an effective tool in conflict resolution and communication improvement.  With a bilingual social media manager, miscommunication and misunderstandings are no longer a cause for concern. When there is a problem in the workplace, the problem can be exacerbated by a language barrier. I can help to coach clients and employees through conflict resolution, as well help promote direct communication.

Translating between English and Spanish

Additional Benefits

A bilingual social media manger acts as the social media voice for the organization or business, and cultivates new communities and manages branded online communities. By running reports and translating metrics and data into useable information, I’ll help to guide the overall communication strategy of the brand. Additionally, I promise to engage in and lead a community of social media followers across all platforms. In conclusion, a monolingual social media manager can no longer be considered the most effective means of creating and maintain meaningful social media; rather, a bilingual social media manager provides the cultural expertise and language know-how to accomplish the task at hand; I will provide your organization with both.