Business Basics – Google Pay Per Click

Everyone wants to be at the top of Google search results. There is no easy way for anyone to be at the top of Google search for free. What you really want to do is to show up for the right prospect persona at the right time; this involves detailed targeting of the right market segments. The good news is that with some wise investment, you can be at the top of Google in one day using a paid online advertising product called Google Adwords. This course will show how to set up successful, efficient, targeted campaigns on Google Adwords. The course will not only teach the basics of setting up successful campaigns, but will also go over basic advertising principles as they apply to Web advertising, including how to maneuver the financial pitfalls of PPC (pay per click).

See specific content information below in sections “Expected Outcomes” and “Attend and You Will Learn.”

This program will be useful to any professional who wants to be able to manage Google Adword accounts and use Adwords as a marketing tool to drive customers to their business. It will also be useful to small business owners and managers who are responsible for their own business marketing, marketing specialists and consultants who want to enhance their skills, freelance professionals in many related fields who want to be able to use it to market their own skills, and business professionals who want to learn the basics of using Google Adwords effectively and efficiently.

Upon completion of this course you will be able to setup, manage, and optimize Google Adwords campaigns; you will also know the fundamentals of targeted advertising philosophy.

• General understanding of marketing and advertising
• Ability to set up a Google account to access Google Plus, Gmail, Youtube, Analytics or the Google Keyword Planner
• Basic understanding of Google search engine and Internet marketing

A full understanding of Google Keyword Planner (Google keyword tool), Google Webmaster tools, and Analytics is not required for this course.

• The big picture of how Google Adwords and other online advertising is changing how marketing is done, as well as the opportunity it presents for small business
• How to build, deploy, monitor, and optimize successful and efficient Google Adwords campaigns
• How to make website visits successful and sticky and to achieve your goals
• How to read Google Analytics and Google Adwords reporting

Instructors: Martin Brossman and Whitney Hill

Aug 18 and 19 2015, Tue, Wed 9:00AM – 4:30PM

$449.00 –  1.20 CEUs