Rather than women or Internet-savvy youths, older men are the most likely demographic group to complain online.

“Webcare” is the translation of a Dutch word that means “using social media to do customer support.”

Graphic from Olga ter Voert from TNS NIPO showing where people post reviews, by motivation.

The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you’re missing!

Click on the image to go to the website where you can see more posters about social media.