Social Media Marketing On-site Intensive Program | Social Media Management Training

Karen Tiede and Martin Brossman teaching the Social Media Management Certificate Training at NCSU Spring 2014

Karen Tiede and Martin Brossman teaching the SMMCP at NCSU Spring 2014. (The Agency track, shown at the bottom of the slide, is not addressed in the On-Site Intensive version of the program.)

Social Media Marketing and Management On-Site Intensive

Martin Brossman and Karen Tiede offer an on-site version of the same program taught at NCSU’s Technology Training Solutions (McKimmon Center), tailored for individual businesses. The class takes three business days (24 hours) and is available to businesses across North Carolina.

The On-Site Intensive version of the SMMCP covers exactly the skills and tools your business needs to manage your own social media marketing plan, or to understand better how to contract with an agency to provide those services for you.

Pre-requisite: This class addresses social media MARKETING & MANAGEMENT, rather than how to use social media platforms. It is expected that students have a basic familiarity with Facebook, Linkedin, Google+, and Twitter. (Pinterest, Instagram, and other social sites are optional.) If you do not already have accounts in these major sites, we recommend that you take the Core Competency in Social Media for Business Success preparatory class, available at the McKimmon Center and at many Small Business Centers around North Carolina.

We offer a one day, on-site intensive in the major social platforms, if needed.

Class Topics in the Intensive Program

Social Media overview and perspectives, tailored for your industry and current state of implementation
Initial inventory: gathering intelligence
Discovery: what does your client (you?) think / want / know
360 Audit: what is happening in the social landscape
Planning and policy: defining the work (includes risk, configuration, and stakeholder plans)
Understanding the social media options
Creating relevant content
Metrics and reporting: results
Beyond “free:” paid marketing on the social platforms
Issues in social media management: ownership, responsibility, more
Best practices: tools, automation, workflow, systems
Integrating traditional, new, and social media marketing

Topics from the 36-hour program that are not included:

Marketing agency management
Final presentations
All-class reviews of issues and questions
Other topics deemed not relevant during initial discussions

Frank talks about the Social Media Management Certificate Program (video by David Williams):

Investment

The 24 hour, 3 day training is available for $4500, plus travel, for a 12-seat (maximum) class. Seats may be filled from your business or from partners, co-opetition, or neighbors. The course fee includes a workbook, and students will have access to the online resources and discussion groups.

Nine steps to developing a social media marketing and management program.

Who is this for

The On-site Intensive version of the Social Media Marketing and Management Program is for businesses:

Who don’t want to send a staff person to the McKimmon Center
Who would prefer to keep their social media marketing plans private
Who would rather create and begin to implement a plan at one sitting, with all stakeholders in the room
Who want to develop a joint marketing program with coopetition (other businesses working cooperatively, rather than in direct competition with each other)

Who is this for, part 2

Businesses who can benefit from this program include:

Hospitals, who send marketing staff and invite marketing staff from affiliated medical practices
Developers, who send their own marketing staff and invite marketing staff from their contractors, real estate offices, and mortgage brokers
Tourism Boards, who send their own marketing staff and invite staff from destination properties and businesses in the local area
Utilities, who send their own marketing staff and invite staff from their major customers

Location

Your site, in North Carolina. The course requires a classroom with internet access and a slide projector.

Dates

As scheduled. Martin Brossman’s schedule fills quickly; Karen Tiede often has more flexibility and is available on shorter notice. Mondays are reserved for the in-person class at NCSU.

Have more questions? call Martin Brossman – (919) 847-4757, or Karen Tiede, at (919) 395 5148.

Olga talks about the value of the Social Media Management Certification program (video by David Williams):
[both videos take by David Willams DWPPC.com – Editing by Martin Brossman]

About the Developers and Trainers of the
Social Media Management and Marketing Certificate Program:

Martin Brossman

I am committed to economic growth from the ground up through small and micro businesses.

I am a success coach, speaker, trainer and author incorporating social media training to accelerate growth for entrepreneurs and small businesses. I have originated in-person and on-line networking groups which have facilitated valuable business connections among members. My latest book with Anora McGaha is called Social Media for Business, focused on understanding Social Media and other free on-line resources for business. The book can be found on ProNetworkingOnLine.com and Amazon. More about Martin and links to Social Media.

Karen Tiede

Karen Tiede is a social media marketing consultant/trainer and textile artist who has successfully applied social media to market her work, now teaching Marketing with Pinterest around the state and providing social media management services to clients. Karen brings 15+ years of corporate process design and improvement experience to her work with professional, academic, and small business organizing. Visit Red Tuxedo to learn more about her marketing services.