Social Media Training Throughout North Carolina | Social Media Management Training

Karen Tiede and Martin Brossman teaching the Social Media Management Certificate Training at NCSU

Instructor Martin Brossman travels extensively across North Carolina, offering a number of courses on using social media and digital marketing to help small and privately-owned businesses compete on the internet as well as they did using personal relationships. To a lesser extent, Karen Tiede also travels and can offer the same classes.

Please contact us to learn more about scheduling any of the following classes for your organization, or to find out more about how to attend any of the upcoming sessions. This list is updated once a month.

July-August 2014

Core Competency in Social Media

NC State Continuing and Lifelong Education
1100 Gorman Street in Raleigh, NC 27695
Tuesdays, July 15 – August 19, 2014
6-9 pm

Prerequisites: Familiarity with a personal computer and a personal Gmail account set up prior to class.

Google+ for Mortgage Brokers

Primary Residential Mortgage
131 Wind Chime Court Raleigh, NC 27615
July 11, 2014 Time: 10:30-12pm

Google builds authority on the Web that can give a business an important marketing advantage. This class will outline the best use of Google+ and help you apply the concept of social validation-since Google understands that we now value what others have to say about a product or service more than we value the marketing material in making buying decisions.

Results-Driven Social Media Marketing for Small Business Owners

Randolph Community College
Archdale Learning Center
110 Park Dr Archdale, NC 27263
July 12, 2014 Time: 9-12pm

This class introduces the fundamentals of core competency in the set up of major Social Media platforms and how they are to be correctly used. You will determine what is appropriate for your business, which platforms to use first, in the future, and which not to use for your business. Areas of focus include: set up of accounts; populating base accounts; establishing a content distribution system, including photos, graphics and video; and maximizing keywords and online directories.

The Primary Tools of Social Media Marketing for Small Business Owners

Randolph Community College
Archdale Learning Center
110 Park Dr Archdale, NC 27263
July 12, 2014 Time: 1-4pm

Increasing core competency in the use of major Social Media platforms and online directories, this class presents the fundamentals of Facebook, Google Plus, LinkedIn, YouTube, Google Maps and other online directories. Proper use of directories, which are vital for mobile marketing, will be covered in-depth: how to claim your free listings, how to correct any existing errors in directories, and how to enhance your presence with text and photos at no cost. This overview will help you target areas of concentration for implementing successful social media marketing efforts.

Social Media for Young Entrepreneurs

Wake Tech Community College – North
Youth Entrepreneurship Camp
6600 Louisburg Rd
Raleigh, NC 27616
July 16, 2014 Time: 9:30

We know that building strong and loyal relationships help a business to get started and to grow. This is where social media can help in ways that we may never have dreamed were possible. But do we realize that business owners are also checking social media sites for prospective employees? The youth of today need to know the best ways to be using social media that can benefit them in the long run, and how they can also use it to find the work they are looking for.

Social Media for Commercial Realtors

Wilmington Regional Association of REALTORS®
1826 Sir Tyler Drive, Suite 100 Wilmington, NC 28405
July 17, 2014 Time: 12:30-4pm

The Secondary Tools of Social Media Marketing for Small Business Owners

Randolph Community College
Archdale Learning Center
110 Park Dr Archdale, NC 27263
July 19, 2014 Time: 9-12pm

Build additional core competency in the application of some of the most popular platforms and tools which augment and support small business Social Media programs, including: Pinterest, Instagram, Twitter, WordPress, SurveyMonkey, MailChimp, and Etsy. You will learn the basics of photo sharing, blogs , email marketing, online surveys and shopping cart programs. The benefit of applying these secondary tools is generating a stronger Web presence that enhances your business brand.

Tracking Social Media Marketing Results & Return on Investment for Business Owners

Randolph Community College
Archdale Learning Center
110 Park Dr Archdale, NC 27263
July 19, 2014 Time: 1-4pm

Advance your core competency skills by understanding how to analyze and evaluate your Social Media results. You will learn how to monitor analytics and insights for adjustments, and how to evaluate and adjust for optimum conversion. Engagement with content and secondary validation-vital components for measuring ROI-are highlighted. You will come away with a plan for ongoing reputation monitoring and, if needed, knowledge to counteract online negativity with a positive Web presence.

Professional Networking on the Web
Managing Social Media for a City Club

Cardinal Club Cardinal Club, Raleigh NC
150 Fayetteville Street, Suite 2800
Raleigh, NC
July 22, 2014 Time: 7:15 – 8:45am

Join us as Joy Matheny, Member Relations Coordinator of The Downtown Clubs of Raleigh discusses what it takes to keep clubs social on social media. Joy has been working with The Downtown Clubs of Raleigh now since 2012 and prior to that was Guest Services Coordinator at Yacht Haven Grande – IGY Marinas. Join us for this different point of view from a social club environment to social media.

We meet on the 2nd and 4th Tuesday at the Cardinal Club from 7:15AM to 8:45AM sharp. The meeting consists of networking, assisting members and guests with particular online networking needs, and a roundtable presentation discussing the latest in online lead generation techniques.

WordPress Introduction

NC State Continuing and Lifelong Education
1100 Gorman Street in Raleigh, NC 27695
August 5-6, 2014 Time: 9-4:30 pm

Social media expert Martin Brossman will show the organizationally designated “web developer” how WordPress can be used to establish a dynamic web presence that is professional and produces results. If you’ve been tasked by your organization to create a user-friendly, attention grabbing website, then this seminar is for you. This seminar will also show you how to optimize your WordPress website so that it is easily found by business clients using web searches. This seminar isfor anyone needing to quickly set up a professional, working website. You will learn to use WordPress to create a Website that will more than satisfy the online needs of both your organization and your customers.

As a small business owner, you may be missing a large population of your market if you have not yet discovered the importance of being found and looking good on a phone or a tablet. This training will instruct you in having a mobile web presence, using QR codes, apps and how to place and track mobile ads. If you have to spread your fingers on the screen to see a website on a mobile phone, that website is not mobile ready!. Many of your customers are now searching for you and your products through their smartphones. Will they find you or your competition that is mobile ready? This class will include free and low cost ways to embrace the power of mobile for your business.

June 2014

Advanced Facebook for Business
Piedmont Community College
105 N. Main Street, RM109
Roxboro, NC 27573
June 5, 2014 Time: 6-9pm
To Register Call 336.599.0032

This course will teach you how to take your revenue-generating strategies to the next level by converting one-time customers into repeat customers, increasing average order size, and making it compelling for your customers to refer their friends to you. Topics included: How to run contests and promotions without violating Facebook guidelines. Using Facebook paid advertising to discover and tap niche markets. Increasing your customer response rate by posting at the right time of day/week. Building custom “landing pages” for people who find your web site via Facebook. Optimizing your Facebook page for the search engines.

Professional Networking on the Web
Crowd Funding 101: Where Are My People?

Cardinal Club Cardinal Club, Raleigh NC
150 Fayetteville Street, Suite 2800
Raleigh, NC
June 10, 2014 Time: 7:15 – 8:45am

This presentation by Bettie Edwards Murchison will cover the history of crowd funding and the different types. The top five sites will be covered – gofundme, Kickstarter, indie.gogo, Youcaring, and Causes. There are sites for non-profits, individuals, and businesses. Which type is right for you and what federal laws govern these resources?

Bettie is a native of Wake County and shares a home with her long suffering husband of 35 years, James. They ran off the 3 children they raised and changed the locks on the doors. She graduated from NCSU and remains loyal to the Wolfpack even though a national championship in not in the cards – for any team. She has earned a certificate in Nonprofit Management from Duke University where she holds out more hope for a championship one day. She has studied at that school in Chapel Hill which she refuses to name, and at Harvard University.

Social Selling with LinkedIn to Drive Sales
NC State University
Jane S. McKimmon Training and Conference Center
1100 Gorman Street in Raleigh, NC 27695
June 10, 2014 Time: 9-4:30pm

Social selling is the technique of using social networks and associated tools to brand, prospect, generate leads, nurture relationships and close new business. Social selling techniques are helping the sales profession evolve by helping sales professionals identify targeted prospects more easily. As social selling becomes adopted by more industries, LinkedIn will become the best entry point and resource for seasoned sales professionals in a business-to-business sales environment. If you are a business-to-business sales professional or a professional who wants to learn how to leverage your accomplishment to add value to your business, this is the training for you.

WordPress Website Development Series
Upper Coastal Plain Council of Governments
121 West Nash Street, Wilson, NC
June 12, 2014 Time: 6-9pm
3 session series (6/12, 19 & 26)
Registrations will be taken by calling 252-234-5900

Build a website that attracts the right customers that you can manage yourself and allows for maximum expansion over time as you grow. This is a results driven class with over 4 years of experiences in producing results. This class gives you the details for securing your domain name, choosing a graphics theme, and step-by-step guidance for building your site. Students have access to instructional videos to support and add to the class instruction. You will also receive a list of recommended themes, plug-ins and widgets that allow you to customize and enhance your website.

LinkedIn for Sales Careers and Enhancing Individual Reputations
Robeson Community College
R. E. Hooks Community Building
111 N. Third Street, St. Pauls NC
June 17, 2014 Time: 6-9pm
To Register (910) 272-3631; bmoore@robeson.edu

From the pharmacists, to the business-to-business sales professional, to the small business owner you need to understand how to leverage the biggest networking tool on the web for your advantage. LinkedIn is the leading professional network on the web. You can build your professional brand / market yourself in your field and find key contacts at companies that are of interest to you.

Using Video, Photos, & Podcasts
Surry Community College
Center for Public Safety
1220 State Street, Mount Airy, NC
June 18, 2014 Time: 1-4pm
To Register Email cobles@surry.edu or Call 336.386-3685

What every business owner needs to know to use multimedia including Pictures, Video and Audio to build your brand, stay top of mind for customers and increase your business revenue. Learn how to capture compelling images and stories that attract your next customer to buy and get them to share with their friends to expand your customer base. Social Media Marketing is driven by quality content delivered with words, pictures, video and audio. This class shows you free and low cost ways to gain a competitive edge creating content that can be distributed on: YouTube, Google+, Facebook, Instagram and Pinterest to name a few.

Leveraging the Cloud

Surry Community College

Pilot Center, 612 East Main Street
Pilot Mountain, NC
June 18, 2014 Time: 6-9pm
To Register Email cobles@surry.edu or Call 336.386-3685

Cloud-based computing, which allows you to share files and applications over the internet, provides a high level of accessibility that frees the small business owner from a fixed workstation environment. Cloud service options include highly flexible, very secure data storage and manipulation. Some of the popular data sharing / processing / storage services are Dropbox, Salesforce and Evernote, among a wide variety of cloud-based services we will introduce. These free and low cost Web-based resources are accessible from your desktop, tablet or smart phone.

Social Media – How it Relates to Commercial Real Estate

TCAR
260 Town Hall Drive Suite A Morrisville, NC
June 19, 2014 Time: 12-1:30pm

A dynamic overview of Facebook, LinkedIn, Twitter, Google Plus, Pinterest, Youtube, Blogging and free on-line directories. Learn how commercial real estate agents can be using some of these platforms to help their businesses grow.

Professional Networking on the Web
Cardinal Club Cardinal Club, Raleigh NC
150 Fayetteville Street, Suite 2800
Raleigh, NC
June 24, 2014 Time: 7:15 – 8:45am
To Register Click Here

WordPress Introduction
NC State Continuing and Lifelong Education
1100 Gorman Street in Raleigh, NC 27695
June 24-25, 2014 Time: 9-4pm
To Register Click Here

Core Competency for Social Media in Business
NC State Continuing and Lifelong Education
1100 Gorman Street in Raleigh, NC 27695
Starts July 8, 2014 for 6 weeks (7/8, 15, 22, 29 & 8/12, 19)
Two sessions to choose from: 1-4 or 6-9
To Register Click Here

More and more professionals are realizing that a solid understanding of all of the social media platforms is challenging, yet crucial. This hands-on course will cover the fundamentals of top social media platforms, in detail, for members of business and industry. Anyone interested in getting into the social media marketing arena, including middle and upper-level managers who have not yet had the time to integrate social media fundamentals into their business plans.

WordPress – Create and Optimize Your Site

NC State Continuing and Lifelong Education
1100 Gorman Street in Raleigh, NC 27695
May 1 – 2, 2014 Time: 9-4:30pm
To Register Click Here

Social media expert Martin Brossman will show the organizationally designated “web developer” how WordPress can be used to establish a dynamic web presence that is professional and produces results. If you’ve been tasked by your organization to create a user-friendly, attention grabbing website, then this seminar is for you. This seminar will also show you how to optimize your WordPress website so that it is easily found by business clients using web searches. Who Should Attend – This seminar is for anyone needing to quickly set up a professional, working website. You will learn to use WordPress to create a Website that will more than satisfy the online needs of both your organization and your customers. Expected Outcomes – Upon completion of this course, you will know how to use WordPress to create a website that will more than satisfy the online needs of both your organization and your customers. Prerequisites – Basic PC knowledge

Create Your Own WordPress Website

McDowell Technical Community College
Harold Smith Building, Room 106
54 College Dr., Marion, NC 28752
May 6, 2014 Time: 6-9pm
To Register Call (828) 652-0633 or Email joanj@mcdowelltech.edu

Build a website that attracts the right customers that you can manage yourself and
allows for maximum expansion over time as you grow. This is a results driven class
with over 4 years of experiences in producing results. For under $100 a year you can have a professional website using the user-friendly web software of WordPress. WordPress is the leading open-source (free) content management platform that is both a website and blog. It enables you to insert the original content and make ongoing changes to the content on your own. We will show you how to make your site easy for Google to find. This class gives you the details for securing your domain name, choosing a graphics theme, and step-by-step guidance for building your site. Students have access to instructional videos to support and add to the class instruction. You will also receive a list of recommended themes, plug-ins and widgets that allow you to customize and enhance your website.

Results-Driven Social Media Marketing for Small Business Owners

Randolph Community College Small Bus Ctr.
Continuing Ed & Industrial Ctr (CEIC)
413 Industrial Park Avenue, Asheboro, NC 27205
May 7, 2014 Time: 6-9pm
To Register Click Here

This class introduces the fundamentals of core competency in the set up of major
Social Media platforms and how they are to be correctly used. You will determine
what is appropriate for your business, which platforms to use first, in the future, and which not to use for your business. Areas of focus include: set up of accounts;
populating base accounts; establishing a content distribution system, including photos, graphics and video; and maximizing keywords and online directories.

Using LinkedIn to Support the Sales Cycle

Digital Marketing for Business Conference

Raleigh Convention Center
500 S Salisbury St.
Raleigh, NC
May 8, 2014 Time: 10-11am
To Register for the Conference Click Here
Your customers want to pre-screen you and your business beyond your website
before they trust you with their hard-earned money today. LinkedIn gives them a way to do just that. This presentation will show you practical strategies for using the element of pre-screening to gain an unbeatable advantage over your competition using LinkedIn.

WordPress: Creating Your Own Website

Wayne Community College
Small Business Center Walnut Building, Room 101
3000 Wayne Memorial Drive Goldsboro, NC 27530
May 8, 2014 Time: 6-9pm
To Register Click Here

WordPress is the leading open-source (free) content management platform that is
both a website and blog. It enables you to insert the original content and make
ongoing changes to the content on your own. Further, we will show you how to make your site easy for Google to find using the most up-to-date search engine optimization techniques. This class gives you the details for securing your domain name, choosing a graphics theme, and step-by-step guidance for building your site. Students have access to instructional videos to support and add to the class instruction. You will also receive a list of recommended themes, plug-ins and widgets that allow you to customize and enhance your website.

Results-Driven Social Media Marketing for Small Business Owners

Randolph Community College Small Bus Ctr.
Archdale Learning Center
110 Park Dr Archdale, NC 27263
May 10, 2014 Time: 9-12pm

The Primary Tools of Social Media Marketing for Small Business Owners

Randolph Community College Small Bus Ctr.
Archdale Learning Center
110 Park Dr Archdale, NC 27263
May 10, 2014 Time: 1-4pm

Professional Networking on the Web

Cardinal Club
150 Fayetteville Street, Suite 2800
Raleigh, NC
May 13, 2014 Time: 7:15 – 8:45am
To Register Click Here

Facebook Advertising: Increasing Your Community One Click at a Time

You have set up a Facebook Business Page because you were told you need one. Now what do you do with it? Kim Adamof will discuss how Facebook advertising is the best way to increase your “likes” and build your community. Because the cost of clicks is low in comparison to Google PPC, Facebook Advertising can fit into most business’ budget. There are so many ways to use the ad platform and set up ads. We will discuss how to set up mobile ads. Since most Facebook users are checking their news feed via their smartphone, getting your ad in front of your audience means creating ads differently than the traditional ads appearing on the right side.

What You Need to Know About Google+ for Business Owners

Robeson Community College
Main Campus, Building 9, Room 901
5160 Fayetteville Road Lumberton, NC
May 13, 2014 Time: 6-9pm
To Register Call (910) 272-3631 or Email bmoore@robeson.edu

Google Plus not only adds a dynamic social layer to the Google search experience, it also builds authority on the Web that can give a small business an important
marketing advantage. This class will outline the best use of Google+ and help you
apply the concept of social validation-since Google understands that we now value
what others have to say about a product or service more than we value the marketing material in making buying decisions.

Improve the Visibility of Your Small Business and Your Town with Free Tools on the Web

Robeson Community College
R. E. Hooks Community Building
111 N. Third Street, St. Pauls NC
May 14, 2014 Time: 6-9pm
To Register Call (910) 272-3631 or Email bmoore@robeson.edu

Learn how to generate a dynamic strategy to help your business, your town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media-on the air -connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Social Media for Business Series

Upper Coastal Plain Council of Governments
121 West Nash Street, Wilson, NC
May 15, 2014 Time: 6-9pm (3 Session series, 5/15, 20, 22)
Registrations will be taken by calling 252-234-5900

A dynamic overview of Facebook, LinkedIn, Twitter, Google Plus, Pinterest,
Youtube, Blogging and free on-line directories. Learn how to get started with free
Social Media platforms and web-based directories, and understand which marketing approaches are best for your business. This class will give you real-world examples of small and micro businesses that are successfully using Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Yelp and other sources. You will take away an easy-to-implement grassroots marketing strategy to give your business the edge it needs to compete in today’s fast-moving online world.

Social Media for Business

Nash Community College
Farm Bureau Insurance 2
55 N. Eastpointe Ave. Nashville, NC 27856
May 16, 2014 Time: 9-12pm
To Register Call (252)451-8233 or Email fbrooks@nashcc.edu

The Secondary Tools of Social Media Marketing for Small Business Owners

Randolph Community College Small Bus Ctr.
Archdale Learning Center
110 Park Dr Archdale, NC 27263
May 17, 2014 Time: 9-12pm
To Register Click Here

Build additional core competency in the application of some of the most popular
platforms and tools which augment and support small business Social Media
programs, including: Pinterest, Instagram, Twitter, WordPress, SurveyMonkey,
MailChimp, and Etsy. You will learn the basics of photo sharing, blogs , email
marketing, online surveys and shopping cart programs. The benefit of applying these secondary tools is generating a stronger Web presence that enhances your business brand.

Tracking Social Media Marketing Results & Return on Investment for Business Owner

Randolph Community College Small Bus Ctr.
Archdale Learning Center
110 Park Dr Archdale, NC 27263
May 17, 2014 Time: 1-4pm

Certificate of Social Media Management

NC State Continuing and Lifelong Education
1100 Gorman Street Raleigh, NC 27695
May 19, 2014 Time: 2 Sessions to Choose From 1-4pm or 6-9pm
To Register Click Here

Back by overwhelming demand! Social media produces almost double the marketing leads when compared to trade shows, telemarketing, and direct mail. Because 85% of all internet users have a Facebook account, and 49% have a Twitter account, it makes sense for any business to use social media technologies to tap their market potential. The Certificate Program in Social Media Management is a hands-on program designed to show members of business and industry how to develop and manage an effective social media program. Attendees will learn using all the major social media sites, integrating them with a business website, blog, directories, assets, and other online resources. The capstone project will enable successful students to complete a full social media proposal and program for a business or nonprofit they wish to support, using learned social media tools and strategies. Prerequisites: Participants must have fluency with the major social media platforms for both personal and business use (Google+, Facebook, Linkedin, Twitter, and Pinterest). This class presumes students know how to create an account on a social media platform.

Social Media for Your Businesses

Career Pro of NC Inc.
3700 National Drive Suite 215
Raleigh, North Carolina 27612
May 21, 2014 Time: 8-10am

I’m proud to be presenting for Triangle Executive Careers Group. A dynamic overview of Facebook, LinkedIn, Twitter, Google Plus, Pinterest, Youtube, Blogging and free on-line directories. Learn how to get started with free Social Media platforms and web-based directories, and understand which marketing approaches are best for your business. This class will give you real-world examples of businesses that are successfully using Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Yelp and other sources. You will take away an easy-to-implement grassroots marketing strategy to give your business the edge it needs to compete in today’s fast-moving online world.

Social Media Training for Small Businesses

McDowell Technical Community College
Harold Smith Building, Room 106
54 College Drive Marion, NC 28752
May 21, 2014 Time: 6-9pm
To Register Call (828) 652-0633 or Email joanj@mcdowelltech.edu

It’s all about relationships! On the ground and on the web. This is a long-standing
mantra in the business community. We know that building strong and loyal
relationships help a business to get started and to grow. This is where social media can help in ways that we may never have dreamed were possible. And the good news is that it doesn’t take massive sums of marketing dollars to make it effective. The effective use of social media is a perfect fit for small business owners and entrepreneurs who usually have little discretionary cash for promoting their businesses in the early days. This course will provide participants with basic knowledge about a variety of social media tools and how to use them most effectively

Professional Networking on the Web

Cardinal Club
150 Fayetteville Street, Suite 2800
Raleigh, NC
May 27, 2014 Time: 7:15 – 8:45am

Certification in Social Media Management: How That Helps a Social Media Manager

Does becoming Certified in Social Media Management help you help your company and customers? Social Media is becoming a first level of support for many companies. Do you have anyone monitoring yours? Martin’s Certification Class encompasses determining where your customers play most, setting up a plan and implementing it, to creating a social media policy for their own company and employees. As social media changes and evolves, so does how best to use it. Martin Brossman and Colleen Gray will be going over how the information taught in this certification class can keep your brand out there along with creating better support for your customers and how that information is put to use when it comes to managing live accounts day to day.
We meet on the 2nd and 4th Tuesday at the Cardinal Club from 7:15AM to 8:45AM sharp. The meeting consists of networking, assisting members and guests with particular online networking needs, and a roundtable presentation discussing the latest in online lead generation techniques.

Google+ Online Marketing Series

Upper Coastal Plain Council of Governments
121 West Nash Street, Wilson, NC
May 27, 2014 Time: 6-9pm (3 Session series, 5/27, 29 & 6/3)
Registrations will be taken by calling 252-234-5900

Using Pictures, Video and Podcasting to Gain More Business

McDowell Technical Community College
Harold Smith Building, Room 106
54 College Drive Marion, NC 28752
May 28, 2014 Time: 6-9pm
To Register Call (828) 652-0633 or Email joanj@mcdowelltech.edu

Social Media Marketing is driven by quality content delivered with words, pictures, video and audio. This class shows you free and low cost ways to gain a competitive edge creating content that can be distributed on: YouTube, Google+, Facebook, Instagram and Pinterest to name a few. Included are the basics of Podcasting which allows you to create your own radio station on the internet. You will leave this class with clear actions you can take to get the most out of these free resources.

Mobile Marketing – The New Direction

Beaufort County Community College
Building 8 Auditorium
5337 Highway 264 East. Washington, NC 27889
June 4, 2014 Time: 2-5pm

Many of your customers are now searching for you and your products through their smartphones. Will they find you or your competition that is mobile ready? This class will include free and low cost ways to embrace the power of mobile for your business.

Advanced Facebook for Business

Piedmont Community College
105 N. Main Street, RM109
Roxboro, NC 27573
June 5, 2014 Time: 6-9pm
To Register Call 336.599.0032

Pinterest for Business

NC State Continuing and Lifelong Education
1100 Gorman Street
Raleigh, NC 27695
June 11, 2014 Time: 9-4:30pm
To Register Click Here
This hands-on course will teach you the concepts, techniques, and tools to develop and manage an effective Pinterest marketing program for your business. This course is taught by social media expert Karen Tiede. Upon completion of this course, you will understand Pinterest and know how to use this for business marketing. You will know how to create an account and edit photos to make special purpose pins.You also know other marketing platforms to use for marketing your business.

Prerequisites

Understanding of personal computer and ability to use the Internet.

Gaining the Advantage of using Google+ and Getting on the Maps

Robeson Community College NC SBC Network
5160 Fayetteville Road
Building 9, Room 901, Lumberton, NC 28358
April 1, 2014 Time: 6-9pm
To Register Call (910) 272-3631 or Email bmoore@robeson.edu

You will learn about the important features of Google Plus like Google Places, the core directory of Google, which has been updated to Google Local and is now integrated with Google+ and Google Pages and much more.

Use Social Media to Market and Transform Your Community

Central Carolina Community College NC SBC Network
Siler City Campus, 400 Progress Boulevard
Siler City, NC 27344, Room 230
April 2, 2014 Time: 6-8pm
To Register or for More Information Email: sbc@cccc.edu or Call 919-774-6442

Buy Local, Invest Local

Surry Community College NC SBC Network
The Liberty
222 East Main Street, Elkin
April 3, 2014 Time: 1-4pm
To Register Email cobles@surry.edu or Call 336.386-3685

Learn how to generate a dynamic Shop Local strategy to help your business, your town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media-on the air -connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Create a Business Website with WordPress

Surry Community College NC SBC Network
Elkin Center
19 at Elkin Center (1461 N. Bridge Street, Elkin)
April 3, 2014 Time: 6-9pm
To Register Email cobles@surry.edu or Call 336.386-3685

Professional Networking on the Web

Cardinal Club Carinal Club, Raleigh NC
150 Fayetteville Street, Suite 2800
Raleigh, NC
April 8, 2014 Time: 7:15 – 8:45am
To Register Click Here

How to Adapt Revolutionary New Nationwide Financial Services to Your Business

Marc Cram, owner of Thrive Retirement Planning will show how Virtual Financial Group is building a revolutionary new nationwide financial services business that will create a virtual business and lifestyle reaching 300 million people in a business designed with an assembly line type system using leading edge marketing andsocial media tools.The systems we have designed will revolutionize this industry and you will be able to adapt many of these ideas to a business you are currently running or one you may be contemplating creating.

Marc Cram is a 27 financial services veteran who has built several businesses using the internet and internet tools and has been networking in the Triangle area for most of those years. For more information about Marc please see his Linkedin Profile www.linkedin.com/in/marccram

LinkedIn for Business

Wake Technical Community College – Cary NC SBC Network
3434 Kildaire Farm Road, Room 118
Cary, NC
April 8, 2014 Time: 6:45-9pm
Registration is at the Door

Social media is here to stay, and LinkedIn is THE essential tool to help your business grow and avoid being swallowed up by your competitors. Learn how to use LinkedIn and leverage it to grow your network. Find out how to portray the image you want, communicate your message and brand effectively, and stamp your profile on LinkedIn! Pre-registration is not required for Wake Tech’s FREE Small Business Seminars. You will be asked to register when you arrive. We request that you please arrive to the classroom at least 15 minutes before the scheduled start of class. Instructor: Martin Brossman. For more information, email Chris Roix at caroix@waketech.edu.

Use Social Media to Market and Transform Your Community

Central Carolina Community College NC SBC Network
Chatham Community Library, 197 Hwy. 87
Pittsboro, NC 27312, Holmes Meeting Room
April 9, 2014 Time: 6-8pm
To Register Email sbc@cccc.edu or Call 919-774-6442

Learn how to generate a dynamic Shop Local strategy to help your business, your
town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media-on the air -connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Growing your Business with Social Media

Martin Community College NC SBC Network
1161 Kehukee Park Rd.
Williamston, NC 27892 Bldg. 1, Rm. 14
April 10 2014 Time: 6-8:30pm
To Register Click Here

A dynamic overview of Facebook, LinkedIn, Twitter, Google Plus, Pinterest,
YouTube, blogging and free on-line directories. Learn how to get started with free
Social Media platforms and web-based directories, and understand which marketing approaches are best for your business. This class will give you real-world examples of small and micro businesses that are successfully using Social Media. You will take away an easy-to-implement grassroots marketing strategy to give your business the edge it needs to compete in today’s fast-moving online world.

Video Photography and Podcasting for Business Owners

Robeson Community College NC SBC Network
5160 Fayetteville Road, Building 9, Room 901
Lumberton, NC 28358
April 15, 2014 Time: 6-9pm
To Register Call (910) 272-3631 or Email bmoore@robeson.edu

What every business owner needs to know to use multimedia including Pictures,
Video and Audio to build your brand, stay top of mind for customers and increase
your business revenue. Learn how to capture compelling images and stories that
attract your next customer to buy and get them to share with their friends to expand your customer base. Included are the basics of Podcasting which allows you to create your own radio station on the internet.

Tracking Social Media Marketing Results & Return on Investment for Business Owners

Randolph Community College NC SBC Network
Archdale Campus 110 Park Drive
Room 322, Archdale, NC 27263
April 16, 2014 Time: 6-9pm
To Register Click Here

Social Media Marketing

Central Carolina Community College NC SBC Network
Health Sciences Building, 51 Red Mulberry Way
Lillington, NC Multipurpose room
April 17, 2014 Time: 6-9pm
To Register Click Here

When visitors are considering spending money in your town, they go first to their
phones and tablets ̶ which draw from online directories ̶ to make their decision. Is
your business ready to be found? You can get ready with these 3 information-
packed hours delivering valuable tips and strategies for making the most of the online social media platforms and directories like Google Local that enable businesses to be found when shoppers are searching from their desktop or mobile devices.

Professional Networking on the Web

Cardinal Club Carinal Club, Raleigh NC
150 Fayetteville Street, Suite 2800
Raleigh, NC
April 22, 2014 Time: 7:15 – 8:45am
To Register Click Here

Retaining Your Edge: Effective Adult Learning in a Competitive Economy

Today, technology changes faster than we can keep up with, and the competition for jobs continues to remain fierce. How does a savvy Holly Basso, NC Statebusinessperson survive in such an environment? By making a commitment to lifelong learning. In this discussion, adult education expert Holly Basso will showcase the types of learning programs that are available for today’s busy professional. She will also highlight the educational topics that will keep you at the top of your game.

Holly Basso is a seasoned veteran in the field of corporate training, offering computer software consulting and instruction, productivity seminars and motivational seminars. As Assistant Director of Technology Training Solutions (TTS) at NC State University, Basso offers a host of courses that allow North Carolina members of business and industry to stay abreast of technology.

Shop Local Buy Local

Southwestern Community College NC SBC Network
Macon County – 44 Siler Farm Rd.
Groves Center Board Room, Franklin, NC 28734
April 22, 2014 Time: 9-12pm
To Register Click Here

Learn how to generate a dynamic Shop Local strategy to help your business, your
town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media – on the air – connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Using Picture, Video & Podcasting to Gain More Business

Southwestern Community College NC SBC Network
Macon County – 44 Siler Farm Rd.
Groves Center Board Room, Franklin, NC 28734
April 22, 2014 Time: 2-5pm
To Register Click Here

The explosion of Facebook, Pinterest and Instagram has proven that photography
and video is a powerful tool to market your business. This how-to class will teach
you the basics of digital photgraphy and videography to attract more customers with your social media and web marketing. Learn the techniques for being found on the Web by your photos and videos, which leads to high conversion to clients.
Developed by social media expert Martin Brossman, David Williams with
DWPPF.com and commercial photographer Cramer Gallimore (CGPhoto.com),
who was an award winning photojournalist with the Fayetteville Observer, this class will give you real world knowledge that you can use today to increase social media engagement and expand your market. Photography for Social Media is one of the best ways to get more engagement from your customers and greater sales.

Gaining the Advantage of Google+ for Small Business Owners

Craven Community College NC SBC Network
Bosch & Siemens AMC 102
800 College Court New Bern, NC 28562
April 23, 2014 1-4pm
To Register Click Here

Google+ not only adds a dynamic social layer to the Google search experience, it
also builds authority on the Web that can give a small business an important
marketing advantage.

Developing & Implementing a Social Media Plan & Policy for your Small Business

Craven Community College NC SBC Network
Bosch & Siemens AMC 102
800 College Court New Bern, NC 28562
April 23, 2014 6-9pm
To Register Click Here

Do you post at random to your social media sites with no plan in mind? Do your
employees help you, but you don’t have a policy in writing to clearly state
boundaries? This plan and policy are two things you need to have clearly
communicated to succeed in social media and to protect yourself. If you haven’t
thought about it yet, register now and learn what is needed to be put into place.

Shop Local, Buy Local, Invest Local

Isothermal Community College NC SBC Network
286 ICC Loop Rd., Communications Building, Room 108
Spindale N.C. 28160-0804
April 24, 2014 Time: 6-9pm
To Register Click Here

Learn how to generate a dynamic Shop Local strategy to help your business, your
town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media-on the air – connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Association Executives of North Carolina
Embassy Suites
201 Harrison Oaks Blvd.
Cary, NC 27513
April 25, 2014 Time: 2:30-3:30pm

LinkedIn is the number one business networking site worldwide. When your profile is properly created and managed, it accelerates trust and enhances credibility. Employers, employees and customers are increasingly using LinkedIn to screen potential choices. LinkedIn is also a tool for receiving answers to business-related questions, and allows members to establish expertise in their field. Because LinkedIn is visible to Google and other search engines, it is a valuable asset in building a strong Web presence. How is your LinkedIn profile working for you?

Social Media for Business

Nash Community College NC SBC Network
522 N. Old Carriage Rd., Rocky Mount, NC 27804
Building/Room: Business & Industry Center, Room 1211
April 29, 2014 Time: 6-9pm
To Register call 252-451-8233

Marketing Your Small Business Using Free Online Directories

Stanly Community College’s Small Business Center NC SBC Network
143 North Second Street
Albemarle, NC 28001 Front Training Room
April 30, 2014 Time: 1:30-4:30pm
To Register Click Here

Course designed for existing or prospective small business owners. When visitors are considering spending money in your town, they go first to their phones and tablets -which draw from online directories – to make their decision. Is your business ready to be found? You can get ready with these 3 information- packed hours delivering valuable tips and strategies for making the most of the online directories like Google Local that enable businesses to be found when shoppers are searching from their desktop or mobile devices. Since basic listings are free, directories provide a great opportunity for a small business to look as professional as big competitors, and this class will give you the guidelines for setting up your listings in a way that improves search results and builds a stronger Web presence. Many businesses are surprised to see they are already listed in a number of free directories with a small amount of information, sometimes with mistakes. We will show you how to claim, correct and expand your listings before someone else does. Discussion will also include how to target desired customers with low-cost online ads.

WordPress – Create and Optimize Your Site

NC State Continuing and Lifelong Education
1100 Gorman Street in Raleigh, NC 27695
May 1 – 2, 2014 Time: 9-4:30pm
To Register Click Here

Social media expert Martin Brossman will show the organizationally designated “web developer” how WordPress can be used to establish a dynamic web presence that is professional and produces results. If you’ve been tasked by your organization to create a user-friendly, attention grabbing website, then this seminar is for you. This seminar will also show you how to optimize your WordPress website so that it is easily found by business clients using web searches. Who Should Attend – This seminar isfor anyoneneeding to quickly set up a professional, working website. You will learn to use WordPress tocreate a Website that will more than satisfy the online needs of both your organization and your customers. Expected Outcomes – Upon completion of this course, you will know how to use WordPress to create a website that will more than satisfy the online needs of both your organization and your customers. Prerequisites – Basic PC knowledge

Marketing with Pinterest

Instructor Karen Tiede

Thursday, March 6 at the Wicker Center in Sanford. 6-8:30 pm; free to attend. (919) 718-7424
1801 Nash Street, Sanford.
Please call the Small Business Center to let them know you’re coming or the class may be cancelled.

Marketing with Pinterest March 6

A results-driven Pinterest for business training. Learn how to use Pinterest, the newest social media service, to drive traffic to your business website, establish credibility, convey expertise and a sense of who you are as a business person, and develop a relationship with clients and partners. Pinterest marketing is most obviously useful for anyone who uses pictures of their work as a sales tool. But people in many other fields are learning how they can use Pinterest to send traffic to their business as well. Learn how small businesses are successfully using Pinterest!

Marketing with Pinterest

Instructor Karen Tiede

Wake Technical West Campus, Kildaire Farm Road

Tuesday, March 16, 6:45-9:00 pm. Free to attend.

Professional Networking on the Web

Cardinal Club Carinal Club, Raleigh NC
150 Fayetteville Street, Suite 2800
Raleigh, NC
March 11, 2014 Time: 7:15 – 8:45am
To Register Click Here

Truth, Justice and The American Way (on the ‘Net) with Dr. Thomas Shelden Griggs. In this session we will discuss how to communicate human virtues in virtual space. Human virtues are the building blocks of a reputation. They include characteristics and traits such as respect, honesty, fairness, inclusivity and integrity. How do we communicate our virtues in a face-to-face environment? How do these habits translate into remote digital communication? How do we think systematically about living out our virtues in the digital age? Please join us on March 11th and contribute your voice to our inquiry.

Building a Website for Your Business That’s Easy for Your Customers to Find

James Sprunt Community College NC SBC Network
133 James Sprunt Drive
Williams Building, Room 100 Kenansville, NC 28349
March 11, 2014 Time: 1-4pm
To Register Call 910-296-2431 or Email sbc@jamessprunt.edu

Driving Customers to Your Website & Getting Them to Buy (SEO)

Richmond Community College NC SBC Network
Cole Auditorium
1042 W. Hamlet Avenue Hamlet, NC 28345
March 12, 2014 Time: 9-12pm
To Register Click Here

Standing out from the competition online is tough. Getting people to buy from you is even harder, especially since the internet is extremely price-competitive. This class teaches you how to discover and focus on your niche market, where you can create a sustainable competitive advantage. When you focus your time and energy on mastering the right combination of skills, you can make yourself stand out from the crowd and charge higher prices than your competitors do.This seminar will cover keyword tools, analytics and search optimization techniques to make your web site more effective.

Using Social Media to Supercharge Your Business

Roanoke-Chowan Community College NC SBC Network
109 Community College Road Ahoskie, NC 27910
March 13, 2014 Time: 6-9pm
To Register Call 252-862-1304

Create your own Results Driving Website in WordPress

Pitt Community College NC SBC Network
Greenville Center
3107 S. Memorial Drive Greenville, NC 27858
March 18, 2014 Time: 6-9pm
To Register Call 252-493-7625 or Email gnichols@email.pittcc.edu

Shop Local-Buy Local-Invest Local to Gain More Business for You and Your Area

Pitt Community College NC SBC Network
Boys & Girls Club
3443 Park St. Farmville, NC
March 19, 2014 Time 1-4pm
To Register Click Here

Gaining the Advantage of using Google+ and Google Local for Business

Central Piedmont Community College NC SBC Network
Central Campus HL 215
1201 Elizabeth Ave
Charlotte, NC 28204
March 20, 2014 Time: 8-4:30 pm
To Register or for More Information Email: sbc@cccc.edu or Call 919-774-6442

Google Plus not only adds a dynamic social layer to the Google search experience, it also builds authority on the Web that can give a small business an important marketing advantage. This class will outline the best use of Google+ and help you apply the concept of social validation-since Google understands that we now value what others have to say about a product or service more than we value the marketing material in making buying decisions.

Using Social Media to Supercharge Your Business

Wake Tech’s NORTH Campus Wake Tech Community College
6600 Louisburg Rd. Raleigh 27616
Building D Room 255 (computer lab)
March 22, 2014 Time: 9-12pm 6 Session Course
Scholarships are Available for this course.
For more information email: entrepreneurship@waketech.edu
To Register Click Here

Small business owners and entrepreneurs usually have little discretionary cash for promoting their businesses in the early days – but social media can help! This course will provide participants with basic knowledge about social media tools and how to use them most effectively: free local directories like Yelp; social media such as Facebook, LinkedIn, and Google+; and mobile marketing. Class time will include computer basics and how to set up accounts for these online tools.

Professional Networking on the Web

Cardinal Club Carinal Club, Raleigh NC
150 Fayetteville Street, Suite 2800
Raleigh, NC
March 25, 2014 Time: 7:15 – 8:45am
To Register Click Here

Marketing Your Small Business with Pinterest

Coastal Carolina Community College NC SBC Network
Melton Skills Center, Room 104
444 Western Boulevard, Jacksonville, NC 28546
March 26, 2014 Time: 9-12pm
To Register Click Here

A results-driven Pinterest for business training. Learn how to use Pinterest, the newest social media service, to drive traffic to your business website, establish credibility, convey expertise and a sense of who you are as a business person, and develop a relationship with clients and partners. Pinterest marketing is most obviously useful for anyone who uses pictures of their work as a sales tool. However, people in many other fields are learning how they can use Pinterest to send traffic to their business as well. Learn how small businesses are successfully using Pinterest!

Facebook for Small Businesses

Wake Tech Community College NC SBC Network
North Campus, 6600 Louisburg Road
Building D, Room 310, Raleigh, NC
March 27, 2014 Time: 6-9pm

Learn the basics of using Facebook and how it can enhance your business and keep you connected to customers. Find out the proper way to create your personal profile and your business page, how to manage fans, and how to incorporate this all into a busy life! Pre-registration is not required for Wake Tech’s FREE Small Business Seminars. You will be asked to register when you arrive. We request that you please arrive to the classroom at least 15 minutes before the scheduled start of class. For more information, email Chris Roix at caroix@waketech.edu.least 15 minutes before the scheduled start of class.

Gaining the Advantage of using Google+ and Getting on the Maps

Robeson Community College NC SBC Network
5160 Fayetteville Road
Building 9, Room 901, Lumberton, NC 28358
April 1, 2014 Time: 6-9pm
To Register Call (910) 272-3631 or Email bmoore@robeson.edu

Use Social Media to Market and Transform Your Community

Central Carolina Community College NC SBC Network
Siler City Campus, 400 Progress Boulevard
Siler City, NC 27344, Room 230
April 2, 2014 Time: 6-8pm
To Register or for More Information Email: sbc@cccc.edu or Call 919-774-6442

Buy Local, Invest Local

Surry Community College NC SBC Network
The Liberty
222 East Main Street, Elkin
April 3, 2014 Time: 1-4pm
To Register Email cobles@surry.edu or Call 336.386-3685

Create a Business Website with WordPress

Surry Community College
Elkin Center
19 at Elkin Center (1461 N. Bridge Street, Elkin)
April 3, 2014 Time: 6-9pm
To Register Email cobles@surry.edu or Call 336.386-3685

Social Media Training Across North Carolina

July-August 2014

Core Competency in Social Media

Google+ for Mortgage Brokers

Results-Driven Social Media Marketing for Small Business Owners

The Primary Tools of Social Media Marketing for Small Business Owners

Social Media for Young Entrepreneurs

Social Media for Commercial Realtors

The Secondary Tools of Social Media Marketing for Small Business Owners

Tracking Social Media Marketing Results & Return on Investment for Business Owners

Professional Networking on the Web Managing Social Media for a City Club

WordPress Introduction

June 2014

WordPress – Create and Optimize Your Site

Create Your Own WordPress Website

Results-Driven Social Media Marketing for Small Business Owners

Digital Marketing for Business Conference

WordPress: Creating Your Own Website

Results-Driven Social Media Marketing for Small Business Owners

The Primary Tools of Social Media Marketing for Small Business Owners

Professional Networking on the Web

Facebook Advertising: Increasing Your Community One Click at a Time

What You Need to Know About Google+ for Business Owners

Improve the Visibility of Your Small Business and Your Town with Free Tools on the Web

Social Media for Business Series

Social Media for Business

The Secondary Tools of Social Media Marketing for Small Business Owners

Tracking Social Media Marketing Results & Return on Investment for Business Owner

Certificate of Social Media Management

Social Media for Your Businesses

Social Media Training for Small Businesses

Professional Networking on the Web

Certification in Social Media Management: How That Helps a Social Media Manager

Google+ Online Marketing Series

Using Pictures, Video and Podcasting to Gain More Business

Mobile Marketing – The New Direction

Advanced Facebook for Business

Pinterest for Business

Gaining the Advantage of using Google+ and Getting on the Maps

Use Social Media to Market and Transform Your Community

Buy Local, Invest Local

Create a Business Website with WordPress

Professional Networking on the Web

LinkedIn for Business

Use Social Media to Market and Transform Your Community

Growing your Business with Social Media

Video Photography and Podcasting for Business Owners

Tracking Social Media Marketing Results & Return on Investment for Business Owners

Social Media Marketing

Professional Networking on the Web

Retaining Your Edge: Effective Adult Learning in a Competitive Economy

Shop Local Buy Local

Using Picture, Video & Podcasting to Gain More Business

Gaining the Advantage of Google+ for Small Business Owners

Developing & Implementing a Social Media Plan & Policy for your Small Business

Shop Local, Buy Local, Invest Local

LinkedIn

Social Media for Business

Marketing Your Small Business Using Free Online Directories

WordPress – Create and Optimize Your Site

Marketing with Pinterest

Marketing with Pinterest

Register Now!

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