North Carolina State University Office of Professional Development—Social Media Management Certification Program

Social Media Management Graduation Class

Do customers and prospects seek you out? Are you considered the “go-to” expert in your field? Are online reviews or lack thereof driving prospects towards you… or away from you? If you’re not using social media as part of your tactical marketing to listen, connect, collaborate and share with customers and prospects, your business may be on the verge of extinction. Martin Brossman and Karen Tiede will change that.

Finally, Social Media Demystified…

Keeping up on the latest, emerging social media sites or the frequent changes to the more established platforms can feel like a full-time job.

Determining which platforms are the best fit for your particular business and creating content that is tailored to the medium and your target market are key elements of every successful plan.

…With the Social Media Management Certification Program

One size does not fit all. You have to meet customers and prospects where they are. And create an experience that transcends the products or services that you are marketing.

Social Media Management Certification Program will take you through a 9-step process for creating a social media plan that rocks. Along the way, we’ll provide classroom feedback on your project and planning templates that practically guarantee your success.

You will learn how to:

Make sense of the multiple moving parts of social media and how they fit together to form a clear, concise social media plan
Conduct a 360 degree audit of competing products and services, identify market gaps and opportunities, and position your company to continually stay ahead of your competition
Test new ideas, identify what’s working and what isn’t and drive return on your social media investment
Identify and create engaging content that will resonate with your target audience, build your online reputation and cause prospects to seek you out
Avoid information overload and focus on the high value activities that have the potential to drive your business and produce maximum results
Identify the platforms and personas that are best suited for your product offerings

Results of this program:

Increased confidence and understanding of Social Media
Increased sales
Effective policies and procedures to protect your
company’s social assets / reputation
More engaged followers
More loyal customers and reduced customer complaints

How do I sign up?

NCSU manages the course registration and payment process for this class, so when you click the button below, you’ll go to their page for this course, on a new browser tab.

Do you have any questions?

If this sounds even remotely interesting and useful to you, sign up now. The course fills quickly. If you have questions, drop us an email. Let us know the best way to contact you and we’ll get back to you as soon as we can.