Social Media Management Training – May 2014

Martin demonstrating cropping

Class enjoying a joke during the final presentations.

Social Media Management & Marketing Certificate Training
– May 2014

Go here to see our latest class listing under “Social Media Management Training”. 

The next flight of the course will be offered by NCSU Technology Training Solutions* starting May 19, 2014. Classes will be held on Monday afternoons and evenings (two different sessions) from 1-4 pm or 6-9 pm for 14 weeks. Investment $495.00 Developed and taught by Martin Brossman and Karen Tiede.

*McKimmon Center, for short, and formerly, the Computer Training Unit.

Registration is now open. Please contact NCSU directly through the link above to register. The class size will be limited and the earlier you reserve your spot, the better.

Pre-requisite: This class addresses social media MANAGEMENT, rather than how to use social media. It is expected that students have a basic familiarity with Facebook, Linkedin, Google+, and Twitter. (Pinterest, Instagram, and other social sites are optional.) If you do not already have accounts in these major sites, we recommend that you take the Core Competency in Social Media for Business Success preparatory class.

Frank talks about the Social Media Management Certificate Program (video by David Williams):

Class Topics for May 2014:

  • Social Media overview and perspectives
  • Initial inventory: gathering intelligence
  • Discovery: what does your client think / want / know
  • 360 Audit: what is happening in the client landscape
  • Planning, policy, and proposing: defining the work
  • Understanding the social media options
  • Creating relevant content
  • Metrics and reporting: results
  • Beyond “free:” paid marketing on the social platforms
  • Issues in social media management: ownership, responsibility, more
  • Best practices: tools, automation, workflow, systems
  • Integrating traditional, new, and social media marketing
  • Marketing your social media management practice

Nine Step Model for Social Media Account Management

Nine step model for managing a social media marketing account.

Nine step model for managing a social media marketing account.


The 42 hr – 14 week training is at the special price of $495.

Who is this for

Marketing staff who want to deepen their skills, small business owners and startups who are doing their social media in-house, virtual assistants, people who would like to offer social media “done for you” services, and anyone who wants to enhance their skills for a career.

Entrance to the NCSU McKimmon Center, from Gorman Street.

Entrance to the NCSU McKimmon Center, from Gorman Street.


McKimmon Center for Continuing Education, NCSU, Raleigh, NC.

NCSU McKimmon Center at the Gateway to Centennial Campus, in April.

NCSU McKimmon Center at the Gateway to Centennial Campus, in April.


Monday, May 19 and continuing for 14 weeks. We will have two sessions, one during the day at 1-4 pm and one in the evening from 6-9 pm.

Social Media Management Certification

Social Media Management program
Certified by
Martin Brossman & Associates

Attendance and Homework Policy: NCSU Technology and Training Solutions Policy mandates 90% attendance. On a 14-week class, this is allows one absence.

The Martin Brossman & Associates Certificate is awarded to those students who attend 90% of the classes, complete all the homework assignments, and submit the personal Social Media Management project for review.

Have more questions call Martin Brossman – (919) 847-4757
Olga talks about the value of the Social Media Management Certification program (video by David Williams):
[both videos take by David Willams – Editing by Martin Brossman]


Registration is OPEN!

Registration for the next sessions of the Social Media Management and Marketing Certificate Program is now open!
Please contact the NCSU Technology Training Solutions unit directly to reserve your place in the program. You may also add your name to our mailing list in the form below to be notified about additional educational opportunities. (Phone number completely optional–we’ll only call to let you know about registration.)

About the Developers and Trainers of the
Social Media Management and Marketing Certificate Program

Martin Brossman

Martin Brossman

Martin Brossman

I am committed to economic growth from the ground up through small and micro businesses.

I am a success coach, speaker, trainer and author incorporating social media training to accelerate growth for entrepreneurs and small businesses. I have originated in-person and on-line networking groups which have facilitated valuable business connections among members. My latest book with Anora McGaha is called Social Media for Business, focused on understanding Social Media and other free on-line resources for business. The book can be found on and Amazon. More about Martin and links to Social Media.

Karen Tiede

Karen Tiede

Karen Tiede

Karen Tiede is a social media marketing consultant/trainer and textile artist who has successfully applied social media to market her work, now teaching Marketing with Pinterest around the state and providing social media management services to clients. Karen brings 15+ years of corporate process design and improvement experience to her work with professional, academic, and small business organizing. Visit Red Tuxedo to learn more about her marketing services.