This is a growing “collection” post, where we post information about businesses and organizations using social media in new ways.
HootSuite, makers of the market-leading social media management system, has built a custom Australian Election Tracker to share real-time social media updates about the 2013 Australian federal election. The live display will highlight the social element of this hard-fought campaign in one place right up until the next prime minister is announced.
We saw the original story here: http://www.digitaljournal.com/pr/1342783#ixzz2YAt9f7Tl
Charities Using Images in Social Media (or not)
Charities are failing to exploit the potential of images and video in social media, according to a survey carried out by PR and social media agency Aberfield Communications.
This article is a tiny bit suspect because it was written by a business wanting to make money helping charities do social media. At the same time, the article presents a reasonably balanced perspective of how charities can increase the impact of their message with carefully planned images and video.
If you will be working for a non-profit organization, it’s worth reading to help understand the different points of view.